Tourist profiles and intra-destination visiting preferences in a mature coastal destination: More than beach

This paper aims to explore if the presence of diverse tourist profiles staying in same accommodation hub a mature Mediterranean coastal destination also implies specific intra-destination visiting preferences. The study uses Latent Class Analysis (LCA) detect according their socio-demographic and psychographic factors, as well trip organisation characteristics. Then, selection corrected estimations are used focus on side trips each profile is more willing or reluctant make from hub. Results show wide range with high level heterogeneity regarding individual characteristics provides further understanding choices at empirical evidence that allows breaking away traditional static, beach-focused view tourists. In turn, this informs its stakeholders so they can apply appropriate planning, management branding tools adapt products services different tourism targets. implementation kind studies use results by local strategy for diversification competitiveness growth would whole competitive.